50% OF OWNERS IN RESIDENCE

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Luxury Rittenhouse apartment tower, The Laurel, breaks ground

The Laurel luxury condominiums in Rittenhouse Square celebrate groundbreaking

What 2 developments say about Philadelphia

On Wednesday morning, a ceremonial ribbon cutting will take place for Lincoln Square, a new $160 million mixed-use development on South Broad Street in Philadelphia and then late in the afternoon the following day, ground will be broken on The Laurel, a new $300 million luxury condominium tower that will rise on the last developable parcel around Rittenhouse Square…

…These two residential projects have little in common, although they show the diversity of development in Philadelphia, how far the city has come in terms of where investors are willing to take risk — Rittenhouse Square is a no brainer but an entire city block on South Broad is another, and who’s making those bets…

…Southern Land Co. of Tennessee is developing The Laurel. The company’s CEO, Tim Downey, is smitten with Philadelphia — especially Rittenhouse Square — and wants to “set the market” with The Laurel and its 74 condominiums and 24,000 square feet of retail. Southern Land is confident it will have buyers for The Laurel’s units, which will start at $2.5 million. Philadelphia has proven in recent years that there is a market for super high-end condos…

To read more, visit the Philadelphia Business Journal.

The Laurel Rittenhouse Preview Event

On June 20, 2018, The Laurel Rittenhouse, a luxury residential building that will be built on Rittenhouse Square, held a preview event for guests to have a first look at the highly anticipated tower. Guests were able to see the contemporary architecture and breathtaking views of the building, which will be the tallest residential building in Center City.

To read more, visit the Philadelphia Style.

Inside The Laurel at Rittenhouse Square

The long-awaited plan to bring a 48-story luxury apartment tower to Rittenhouse Square is finally getting underway, with a groundbreaking coming within the next three months.

In anticipation of the groundbreaking, developers The Southern Land Company have released renderings of the inside of the much-anticipated space, which they say will blend luxury and comfort.

To read more, visit the Curbed Philadelphia.

Southern Land ups the number of condos at the Laurel

Prospective buyers of the high-end condominiums at the Laurel, a mixed-use project expected to rise on the last developable site around Rittenhouse Square, can take a virtual tour of the 48-story high-rise that, among other aspects, will show how the sun might shine on the building during different seasons and provide 360-degree views of the city so they can compare units.

To read more, visit the Philadelphia Business Journal.

A First Look Inside the Laurel

Club-Room

Right now, it’s still a patch of grass, but buyers are already signing up for units in what will be the tallest purely residential tower in the city. Here’s a look at what they can expect when they move in three years from now.

To read more, visit the Philadelphia Magazine.